By Felix Wade joke, Hong Kong
With replicas of Apple and Samsung smartphones, the Chinese manufacturer Jiayu strives for Germany. In an interview, the CEO held against his reputation as a plagiarist. On the contrary, he warns loudly that there are copies of copies.
Zhang Guojun is a proud entrepreneur. Almost tenderly stroking the head of the phone manufacturer Jiayu over the edges of its latest smartphones, praises the technical skills, praises the exact manufacturing. "After a year our designers have fine-tuned the optics," says Zhang. What did as long as the designer, will remain a mystery. For what Zhang, 45, presents, looks for a casual observer pretty much like a new iPhone from, apart from the fact that those big round button missing, which is always to be found in Apple devices below the display. The other phones that presents Zhang, sometimes act as a 1: 1 replicas of the great models Apple and Samsung.
His copies will Jiayu recently sell well in Germany in a big way. Online business is being rapidly. And in Kassel, there is now a self-consciously as a "flagship store" designated branch. All signs point to expansion. However, Zhang cares about its reputation.
For the copier company Jiayu is copied itself. Of all the top models G4S and G5S be imitated and as cheap Chinese copies offered for sale on aliexpress.com online sales portal. The copiers do not just use the same name for the device - but also the logo of Jiayu.
"That should not be," complains Zhang. "That's just bad behavior. This is something scratching at our image, but that would have to be banned! We will in any case proceed against it!"
We interpret cautiously that he was doing it may not be quite so bold, but yet so similar, Zhang shakes his head. No, no, that was something else entirely. He eventually sell anything under the name Apple. He orienting itself only at the Design from California. And make according to Zhang, after all, all.
"It's theft, and it is laziness"
The entire industry is governed by the designs of Cupertino, where people can get him not reproach. "The development of smart phones is so advanced that it is almost impossible to surprise with a completely new design," Zhang added. By the time he would certainly stronger develop their own forms and are distinguishable.
Jan Jirsa, Germany boss of Jiayu has yet ready another argument. "In the Value segment is based precisely on the precious models, which is among the smartphones as well as in the automotive industry, where the mass of Mercedes or BMW oriented," he says. Most consumers could be cars hardly differ from one another in rapid inspection. But the imitators would not call their copies yes BMW.
China's mobile phone market leader Xiaomi takes a similar view. Meanwhile, the company boss, Lei Jun, copied a while not only the formal language of Apple's smartphones, but also the now deceased founder Steve Jobs. Lei pulled the same like jobs and copied for presentations for its mobile phones even Jobs' gestures. He also understands his imitations but praise.
Imitation rather than new development
Where to catch plagiarism? In forms, ideas, names? There is an almost philosophical question which, depending on where a company is in the value chain of copyists, is interpreted very differently. The government in Beijing it would certainly be better if all the creative energy that is necessary for devising such lines of argument would be used for other purposes. Often they summoned the change from copy to innovation economy. Has pumped billions into research and development of the state, across the country start-up centers to be built from scratch.
Some high-tech lighthouses as the Internet company Tencent have also ensured that the research outputs of Chinese companies have sprung up this year by 46 percent to a total of 30 billion at the top, as a study of the management consultancy Strategy & (formerly Booz & Company) determined. In relation to the size of the economy and in comparison with other economies but that is still little: Single Japanese companies invest according to the study $ 116 billion per year in research and development. In Europe, there are nearly 200 billion and $ 256 billion in North America. China's enterprises continued to take new developments often still on imitation and improvement of existing products. Thanks to still lower costs, these are then often particularly successful in the world market.
[8:14:38] JIAYU Deutschland GmbH -Jan Jirsa-: This is the last article translated by Google
[8:15:23] JIAYU Deutschland GmbH -Jan Jirsa-: it is understandable. not everything but most. if you have any questions send the text and i will translate in my own words,
[8:16:45] JIAYU Deutschland GmbH -Jan Jirsa-: http://www.hna.de/kassel/stadt-kassel/sieht-iphone-kasseler-firma-erfolg-durch-nachahmen-4601183.html
[8:16:52] JIAYU Deutschland GmbH -Jan Jirsa-: here is another article about jiayu
[8:21:35] JIAYU Deutschland GmbH -Jan Jirsa-: He Sees no problem in the fact that its smartphones iPhone & Co. Jan Sebastian Jirsa's Germany-chief of Jiayu and distributes the China-made devices from Kassel from all over Europe.
Kassel. Well imitated is better than bad even thought: That is roughly the success of Jiayu.
The Chinese smartphone maker builds equipment that see the competition from Apple and Samsung fairly similar, but only a fraction are so expensive. Kassel from the European distribution is handled that runs primarily through the Internet. After Jiayu faced in the starting phase even with allegations of plagiarism from Apple, the company complains in his turn on even cheaper copies of his models. The copier to the copied.
Jan-Sebastian Jirsa, the 35-year-old Germany-chief of Jiayu from Kassel, describes his brand as "the Aldi smartphones". The units of Jiayu there is no binding contract from 89 EUR. Prices range up to 330 Euros.
2000 smartphones in the month
Jirsa has six employees and a shop on Ständeplatz (Friedrich-Ebert-Str. 1), which he describes as "flagship store" means. It is Germany far the only store that customers can actually enter. The sale runs almost entirely over the Internet. "We sell in Germany alone, an average of 2000 per month smart phones," says the 35-year-old. In southern Europe, where incomes are low and many mobile phone luxury brands could not afford the paragraph is even better.
All the excitement about the plagiarism allegations - had recently reported Der Spiegel about the - can not understand Jirsa. He has a rather philosophical than legal point of view it: "The human race has only developed because they imitated and improved good things. Otherwise, we would still run with a stone in hand around the fire. Facebook is basically just a copy of social networks that existed before. "
Legal problems not see Jirsa. "We do not have the logo of Apple stole nor their names." Also typical for Apple Devices Home button (round button) does not exist. Certainly, the appearance is similar, but give it something in the automotive sector. A layman can nowadays at first glance a Skoda hardly be distinguished from an Audi.
When asked where begin the theft of intellectual property for him, Jirsa speaks of fluid boundaries. Clearly goes too far, a new low-cost manufacturer from China, which in turn nachbaue the devices of Jiayu with cheap components. This orientation is not only in the appearance but also use the logo and name of Jiayu.
At the end of trouble with the plagiarism for Jiayu has not only negative sides. "Since then, the level has been reported about the matter, the hits have increased rapidly on our website. From 500 to 1000 per day to over 5,000, "says Jirsa.
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